The 7V Standard:
Seven Steps. Zero Shortcuts.
Every roof we install follows the same documented process. Every step happens on every job. This is what we mean when we say one standard.
A Process Isn't a Checklist. It's a Commitment.
Most roofing contractors don't publish their process because they don't want to be held to one. We built the 7V Standard specifically because we want to be held to it.
Seven steps. None of them optional. None of them skipped based on job size, weather, timeline, or how busy we are. If you're paying for a roof, you're getting the full process — documented, permitted, and warranted.
That's not a marketing claim. It's what Cleo's name on our trucks means.
If we skip a step,
we're not doing our job.
It's that simple.
What Happens on Every Job
Assessment
Before we quote anything, we get on your roof and assess its real condition — shingles, flashing, gutters, penetrations, ventilation, and deck condition where accessible. You get an honest, straight answer about where your roof stands.
Assessments are always free for every homeowner. That's not a promotion. It's the standard.
Free for everyone, every time
Estimate
Everything we found on your roof, and everything we propose to do about it, goes in writing. We provide a written, itemized estimate before any work is agreed upon. You'll know what materials are being used, what labor is included, what the scope covers, and what the total cost is — before you sign anything.
We don't do verbal estimates. We don't do ranges. You get a number you can hold us to.
Permit
We pull a building permit with your local municipality before we touch your roof. This protects your home's value, documents that the work was inspected and approved, and ensures we're legally accountable for the installation.
Some contractors skip permits to save time or money. We don't. It's not optional — it's how you protect a major investment in your home.
No permit, no start date
Tear-Off & Deck Evaluation
The old roofing material comes off completely. Then the deck is checked board by board. Damaged or rotted decking is replaced before anything goes over it. We don't put a new roof on a compromised surface — that's not a repair, it's a delay.
Deck replacement is noted in advance in the estimate. You won't get a surprise change order on job day.
System Installation
We install the Owens Corning Duration architectural shingle system in the correct sequence: drip edge → underlayment → ice & water shield at vulnerable points → starter strip → shingles → proper flashing at all penetrations, valleys, and transitions → ridge cap.
Installation sequence matters. Skipping steps or changing the order isn't a shortcut — it's how water finds its way in. Leo is on the roof for this step on every job, making sure what was promised during the sales process is what gets built.
Owner on site for every installation
Cleanup
When installation is complete, we do a full cleanup — magnetic sweep for nails, debris removal, gutter clearing, and final site walkthrough. Your property should look better than when we arrived, not like a crew just left.
Cleanup is part of the job. We don't charge extra for it and we don't cut it short.
Warranty
At project completion, you receive two documents: the Owens Corning Standard Product Limited Lifetime Warranty on the materials, and the 7V Roofing 10-Year Limited Workmanship Warranty on the installation.
The workmanship warranty is ours. If something fails because of how it was installed — not a weather event, not a manufacturer defect — we come back and fix it. That's our word on the roof we built for you.
Both warranties provided in writing
Why the Process Matters More Than the Price
The 7V Standard isn't a sales tool. It's a protection layer for the homeowner. Here's what each element of the process actually does for your home.
The Permit Protects Your Investment
When you sell your home, unpermitted work creates title problems. A pulled permit means the work is on record, inspected, and legally documented. It protects your property value.
The Deck Evaluation Extends Roof Life
A new roof installed over damaged decking will fail early — regardless of shingle quality. Catching deck damage before installation is how a 30-year roof actually lasts 30 years.
The Warranty Is Only as Good as the Install
Manufacturer warranties are voided by improper installation. Our workmanship warranty exists because we stand behind how the roof was built — not just the materials on it.
Ready to See the Process in Action?
Start with a free roof assessment. We'll show you exactly what we find and walk you through what the 7V Standard looks like on your roof.